Designed with Purpose
Luxury Acura Cars & SUVs Design
During wind tunnel testing of the NSX, the team collaborated with Michelle Christensen, Exterior Design Project Lead, punching holes in the hood of the prototype design to improve airflow. Using design to stream air throughout the entire vehicle, aerodynamics found new levels of artistry.
It’s here where our designers and engineers collaborate on designs well beyond the future of the next auto show. Today’s explorations inform tomorrow’s production models as they have every previous Acura. Not everything that happens here will see the light of day, but what does definitely won’t go unnoticed.
NSX is extraordinary by design. A singular striking shape that reveals purposeful detail within.
Ultra-thin yet super-strong, the A-pillar design and a low-mounted instrument panel minimize obstructions of the driver’s view, helping to create a panoramic view from the cockpit. In the moment, the car almost disappears – giving you an extremely close connection to the road.
From the first pencil sketches to the final finishing touches, elegant design language is refined throughout to support dynamic performance.
From supercar to family car, if a vehicle bares the Acura badge, you can be sure it’s adorned with graceful lines and bold, sculpted planes.
Available surround sound speakers on the exclusive ELS Studio® Premium Audio System provide studio-quality sound. Active Noise Cancellation helps to remove ambient wind and engine noise. Together, they provide the perfect soundtrack to your Acura’s performance.
The distinctive, race-inspired exterior and interior details of the A-Spec Package give it an aggressive, sporty and head-turning appearance.
These advanced paints are engineered using cutting edge pigment technologies such as micas, metal flakes and nano pigments (super-high transparency), now offered on all Acura models to deliver Precision Crafted Performance in every aspect of the vehicle. Each premium paint colour receives additional coats to enhance the color intensity and depth along with a special clear coat to further improve luster.
Acura’s low, wide Jewel Eye™ headlight styling doesn’t just catch the eye, it also assists them. Its six-beam LED bulbs mimic natural sunlight to help view colours more vividly and reduce fatigue at night.
The brighter, whiter beams of the Jewel Eye™ LED headlights help to reduce night driving fatigue. The purpose of their design comes to light with a precisely aimed focus over longer and wider surface areas, helping to clearly reveal the road ahead.
For heightened visibility at night, Jewel Eye™ lights have been designed to mimic natural sunlight. The high-beams switch on 200 milliseconds quicker than conventional lights – and at 100 km/h, that’s 17 feet of potential safer stopping distance.
The Jewel Eye™ headlights carve out their own space in the profile of every one of our vehicles. The clean, linear design is eye-catching, appearing bright and jewel-like even when they’re turned off – for a look that’s distinctly Acura.
With Acura, quality endures. It's proven by unyielding driver loyalty and years of low maintenance. It's through our expert craftsmanship that the human-centered experience truly comes to life.
Whether it is the Natural Olive Ash Burl, or the Natural Desert Olive Ash, the handcrafted wood accents we seamlessly integrate into the interior lines of select models add a natural sense of refinement.
Finish off your Acura’s seats with top-grain Milano leather that’s equally soft as it is durable. More than a stylish touch, the perforation helps accommodate the heating and cooling ventilation of our Platinum Elite Package.
Thoughtfully integrated into select vehicles, Alcantara looks and feels even better than suede. But beyond its luxury appearance, this specialty-textured material has a lateral grip that will hold you in your seat while you carve up the corners ahead.