MOVING THE DRIVE FORWARD
Acura Innovation & History
AHEAD OF THE ROAD
Nearly 40 years ago, we arrived in Canada with a mission: to always stay ahead. The process is called waigaya. Impromptu, unfiltered collaboration. No idea off limits. It's how radical concepts come to life and world's firsts get made. Some might call it crazy. We call it staying ahead.
YEARS IN THE MAKING
Let the record say it for us. We embrace the future with optimism, never waiting for what's next.
1987
1987
The First of Many Firsts
Launching with the Integra and the Legend, Acura becomes the first Japanese luxury nameplate in Canada. That same year, the Legend earns Best New Import Sedan and Best New Sports Coupe. A bold new category is born.
1990
1990
Changing The Game
The NSX arrives and shocks the supercar world. A daily driver that was track-ready, it had windows you could actually see out of, a trunk you could really use, and it wasn’t paying for your mechanic’s summer house. AJAC named it Best New Sport/Performance Car and Motor Trend called it “the best sports car ever built”. Not bad for a 3-year-old.
2000
2000
Family First
New millennium, new kind of vehicle. The MDX was the first crossover SUV with standard three-row seating, introducing and defining the segment all at once. It later earned AJAC’s Best New Luxury SUV, establishing a legacy of excellence that endures to this day.
2013
2013
Setting the Standard
We built the Performance Manufacturing Center (PMC) in Marysville, Ohio as a world-class production facility. A place to experiment, refine, and push technology further. It launched with next-gen NSX precision craftsmanship and the bar hasn't stopped moving since.
2037
2036
To Be Continued
Restlessness is in our DNA. It drives questions no one has asked, concepts no one has tried, and ideas no one has imagined. Big dreams that seem improbable, until they aren't. The next world's first is closer than you think.
1987
The First of Many Firsts
Launching with the Integra and the Legend, Acura becomes the first Japanese luxury nameplate in Canada. That same year, the Legend earns Best New Import Sedan and Best New Sports Coupe. A bold new category is born.
WORLD'S FIRSTS
Being young means wanting to change the world. We've spent our first few decades setting precedents and baselines that are now industry norms.
U.S. accessorized model shown.01
In-Dash Navigation
We introduced the world’s first in-dash navigation on a production car. Then we pushed it further, adding real-time traffic and weather. Debuting on the 1997 RL, it's now standard in every one of our models.
02
Brand-Wide Multi-Valve Engines
Chances are the car you drive has a four-valve-per-cylinder engine. Chances are higher it traces back to us. Starting with the 1986 Integra and Legend, multi-valve technology reshaped the industry. We were first to bring it across an entire lineup.
03
Three-Row Crossover
MDX was the first seven-passenger crossover vehicle, luxury or otherwise, with a fold-flat 3rd row in a compact body. Originally released in 2000, it redefined what the segment could do.
04
SH-AWD® Torque Vectoring
When Super Handling All-Wheel Drive™ was first seen on the 2004 RL, the automotive industry had to learn an obscure racing term: ‘torque vectoring’. It wasn’t their fault – it just hadn’t existed in a production vehicle before. Four generations later, it's now available across the Acura lineup.
5-STAR SAFETY COMES FIRST
We were the first luxury brand to earn top safety ratings across its entire lineup. With models engineered to exceed government standards, we focus on drivers and those who ride with them.
GO FURTHER
PERFORMANCE
From sharp agility to responsive handling, every detail enhances what you feel behind the wheel.
DESIGN
Clean lines. Wide stance. Muscular contours. Our signature styling commands attention at every turn.
TECHNOLOGY
From comfort and entertainment to navigation and control, every tech feature is designed around you.