Privacy Policy


Acura Canada Privacy Statement

I understand that Acura Canada (Acura), a division of Honda Canada Inc. (Honda), Honda Canada Finance Inc. o/a Acura Financial Services (AFS), and their affiliates, dealers and service providers may collect, maintain, use and disclose my personal information and may share this information between themselves, for the purposes of: (i) completing my purchase, finance or lease transaction; (ii) contract management and administration, including customer inquiries; (iii) maintaining my warranty and customer service records; (iv) conducting customer service campaigns; (v) providing me with marketing information; (vi) other applicable purposes described in the Acura Privacy Policy (www.acura.ca/privacy) or the AFS Privacy Policy (www.acura.ca/lease-and-finance/privacy), as applicable; and (vii) other purposes permitted by law. I can contact Acura and AFS at 180 Honda Boulevard, Markham, Ontario, L6C 0H9 or by telephone at 1-888-922-8729 (Acura) and 1-866-899-4440 (AFS) if I no longer consent to these uses or to update or correct my personal information. My personal information may also be combined with other information collected from me if I enter into or have previously entered into a transaction with Acura, AFS, Honda, or their affiliates or dealers, and may be used for the purposes consented to at that time. In some cases, personal information may be disclosed, processed and stored outside Canada, and therefore may be available to government authorities under lawful orders and laws applicable there.

Acura Canada Customer Privacy Policy

Acura, a division of Honda Canada Inc. (“Acura”) sells Acura brand products and services (“Products and Services”) in Canada. Acura is committed to ensuring that personal information collected from its customers is appropriately protected and that their privacy is respected. Acura makes every effort to ensure that customers understand the nature, purpose and consequences of the collection, use or disclosure of their personal information.

There is also the Honda Canada Finance Inc. (“Honda Finance”) privacy policy, which can be found here www.honda.ca/lease-and-finance/privacy. This policy would apply to you if you enter into a leasing and financing arrangement with Honda Finance.

  • 1. Why does Acura Collect Personal Information?

    Acura collects your personal information in order to:

    (a) complete your transaction for the purchase, finance or lease of Products and Services;
    (b) maintain our records to provide you with warranty or other customer service communications;
    (c) advise you of any product recalls, customer campaigns, or customer notices regarding your vehicle;
    (d) market products and services to you;
    (e) respond to your comments or requests for information;
    (f) administer telematics services;
    (g) meet our legal obligations and
    (h) other legitimate business purposes.

    Acura will not sell, trade, or rent your information to others.

  • 2. What Personal Information Does Acura Collect

    Acura collects information necessary for the purposes stated above that will enable it to identify you, including your name, address, e-mail address, telephone number(s), type of Acura products owned, and purchase and repair history of Products and Services. Acura collects this information directly from you, our affiliates, Dealers, service providers, and onboard vehicle systems.

  • 3. How Does Acura Collect Your Personal Information?

    Acura collects this information directly from you, our affiliates, Dealers, service providers, and onboard vehicle systems (such as event Data Recorders and telematics systems). Information may be collected at the point of purchase or service, through customer surveys, when you make customer service inquiries, when Acura responds to your requests for information, when you visit Acura web sites, or, in the case of information from an onboard vehicle system, when you use your vehicle.

  • 4. How Does Acura Use and Share Your Personal Information?

    Acura may share your personal information with its affiliates, such as Honda Finance, dealers or its service providers. Acura may disclose your personal information as required by law, in connection with a government inquiry, law enforcement activities or in litigation or dispute resolution. Acura will only send email, text or other electronic messages to you with your express consent (unless you have directed us not to do so), or with your implied consent if you have requested information, or if you have a service contract or existing product warranty with Acura.

  • 5. Acura Safeguards Your Personal Information

    Acura will not sell, trade, or rent your information to others.

    Acura follows industry standards and takes appropriate security and other measures to preserve the confidentiality of your personal information and to ensure that it is used for the intended purposes. Acura retains your personal information only as long as necessary or relevant for the identified purposes or as required by law. Acura requires that its service providers with access to your personal information keep this information strictly confidential and they are only permitted to use your personal information for the sole purpose of carrying out services for Acura.

    Your personal information may be stored and/or processed or otherwise used by or on behalf of Acura both inside and outside of Canada. If an Acura service provider is located outside Canada, your personal information may be processed and stored in a country that has laws that are different from those in Canada, and where the government (e.g. the United States) may be able to obtain disclosure of your personal information under their local laws.

    While Acura encourages its Dealers to fully comply with all applicable privacy legislation, each Dealership is a separate legal entity, independent from Acura, and is responsible for their own compliance with applicable law.

  • 6. Online Analytics and Interest Based Advertising

    Acura and its third-party service providers (i.e. advertising partners and analytics providers) may use web tracking tools (e.g. cookies, web beacons, pixels and other technologies) to collect information about your online activity over time and across websites. Acura and its analytics providers may use this information to understand how you navigate Acura’s websites and respond to promotional communications. Acura and its advertising partners may use this information to deliver future targeted advertisements to you when you visit non-Acura websites within their networks.

    Most browsers can be configured not to accept cookies. However, this may prevent you from having access to certain functions and services on Acura websites. You may also set your email options to prevent the automatic downloading of images that may contain technologies that would allow Acura to know whether you have accessed Acura emails and performed certain functions with them.

    You can opt out of Acura and its third party service providers tracking your website activities in order to deliver personalized advertising content to you. To do so, please visit the following web pages:

    • Ad Choices: http://youradchoices.ca/understanding-online-advertising
    • Digital Advertising Alliance of Canada: http://www.aboutads.info/choices/
    • Network Advertising Initiative: http://www.networkadvertising.org/managing/opt_out.asp

    Deleting browser cookies can remove your opt-out preferences, so you should use these tools periodically to ensure that your preferences are up-to-date.

    We also use Facebook Custom Audiences to ask Facebook to show you interest-based advertisements based on your interactions with us and to measure how you interact with those advertisements. We may do this using web tracking tools or by converting the email address, phone number or other contact information you have provided to us into a unique value that Facebook may compare to a unique value created from information you provided to Facebook. Please visit Facebook for information on how Facebook’s advertising privacy policies. https://www.facebook.com/about/privacy/. We may also use similar advertising programs for other social media sites you use. If you would like to opt out, please adjust your Facebook and other social advertising settings, use the opt-out features in the advertisement or contact us using the contact details provided below.

  • 7. Questions About Your Personal Information

    Acura will make best efforts to ensure that your personal information is accurate and up-to-date. If you are an owner of an Acura brand product, you may contact Acura toll free at 1-888-922-8729 (from 8:30 - 5:00 EST Monday - Friday) for the purposes of accessing or correcting your personal information or to advise Acura not to use your information for sales or marketing purposes.

    If you have any questions or concerns about our Privacy Policy, you can contact our Privacy Officer at:

    Acura, a division of Honda Canada Inc.
    180 Honda Boulevard
    Markham, Ontario L6C 0J9
    Attention: Privacy Officer
    Toll Free: 1-888-922-8729
    Email: CH_Privacy_Officer@ch.honda.com

  • 8. Acceptance of this Privacy Policy

    By supplying your personal information to Acura or by using this website, you agree to the terms of this Privacy Policy as amended from time to time. Acura may modify this Privacy Policy from time to time. Changes to this Privacy Policy will be effective immediately on posting to our website.

Acura Canada Vehicle Data Privacy Policy

Thank you for selecting an Acura vehicle. Your privacy is important to Acura Canada, a division of Honda Canada Inc., and its affiliates (“Acura”, “we”, “our” or “us”). We are committed to ensuring that any personal information we collect, maintain, use or disclose is protected appropriately and that your privacy is respected. Your vehicle may be equipped with technology that enables you to access and use a variety of connected, wireless or internet-based functions and services (collectively, “Connected Vehicle Technologies and Services”). Certain of these Connected Vehicle Technologies and Services may also provide Acura or its third party service providers with information about your vehicle and your use of the vehicle.

This Vehicle Data Privacy Policy (this “Vehicle Privacy Policy”) is intended to explain how Acura collects, maintains, uses, and discloses the following types of information related to the Connected Vehicle Technologies and Services (“Covered Information”):

• Information that the vehicles collect, generate, record, or store in electronic form, which is retrieved from
   the vehicles, typically wirelessly, by Acura or on our behalf, and which is linked or reasonably linkable to:
     a) the vehicle from which the information was retrieved;
     b) the owner(s)/lessee(s) of the vehicle; or
     c) a registered user of Connected Vehicle Technologies and Services; or
• Information you provide when subscribing or registering for Connected Vehicle Technologies and Services.

This Vehicle Privacy Policy covers:

1. The types of Covered Information that Acura may collect;
2. How Acura may use and disclose Covered Information;
3. Security and retention of Covered Information;
4. Choices that vehicle owners/lessees and registered users of Connected Vehicle Technologies and
    Services have regarding Covered Information; and
5. How to contact Acura about the collection, maintaining, use, and disclosure of Covered Information.

This Vehicle Privacy Policy applies only to Covered Information, and it is intended to supplement the privacy terms set forth in the Acura Canada Customer Privacy Policy. You can access the current Customer Privacy Policy at www.acura.ca/privacy or if you have any questions or concerns, you can contact our Privacy Officer using the contact information given in Section 5 below.

This Vehicle Privacy Policy does not apply to information recorded on your vehicle’s Supplemental Restraint System electronic control unit (SRS ECU) during a collision event. Information stored on the SRS ECU only is accessible via a physical connection with special tools. Provincial and/or federal law may restrict who can access such information and how such information may be accessed.

Acura collects or, depending on choices you may make, can collect Covered Information when you use, subscribe to, or register for, any Connected Vehicle Technologies and Services. The Connected Vehicle Technologies and Services available on certain models include: AcuraLink®, incident response and roadside assistance services accessed directly through the vehicle, traffic and weather services, navigation services, vehicle diagnostic tools, vehicle location/locator services, and vehicle geo-fencing services.

To learn whether your Acura vehicle is equipped with Connected Vehicle Technologies and Services, and whether the available Connected Vehicle Technologies and Services are active or inactive, visit www.acuralink.com/vehicle-data-choices.

IMPORTANT NOTE: When you purchase a vehicle that is equipped with Connected Vehicle Technologies and Services, your vehicle may automatically transmit certain vehicle system status data to Acura and, in some cases, to Acura’s third party service providers as a result of your use of the vehicle and with no further action on your part. This data is transmitted to assist in product research and development and future maintenance evaluation. In addition, for certain Acura models, the vehicle may automatically send an electronic signal with your latitude and longitude at a particular point in time to Acura or our third party service provider if the vehicle detects a collision has occurred.

PLEASE READ THIS VEHICLE PRIVACY POLICY CAREFULLY.

You accept the terms of this Vehicle Privacy Policy, and consent to Acura’s collection, maintaining, use and disclosure of your Covered Information as described in this Vehicle Privacy Policy, when you:

• Purchase or lease a vehicle equipped with Connected Vehicle Technologies and Services;
• Use Connected Vehicle Technologies and Services in a vehicle;
• Agree to a Subscription Services Agreement; or
• Agree to terms and conditions for any Connected Vehicle Technologies and Services
   that are part of a mobile or web-based application.

However, if Acura intends to use certain types of Covered Information (specifically, geolocation information, driver biometric information or driver behavior information) for marketing purposes or to provide such information to third parties for their own independent use, we will obtain your separate, express consent, either by affirmative statement or your enablement of certain vehicle functions, before doing so.

  • 1. The Types of Covered Information That Acura May Collect

    Personal Information. When you use any Connected Vehicle Technologies and Services, either Acura or a third party on our behalf may collect and maintain the Vehicle Identification Number (VIN) associated with your vehicle or another identifier that can be connected to your vehicle’s VIN. In addition, when you subscribe to, or register for, any Connected Vehicle Technologies and Services, either Acura or a third party on our behalf may collect Covered Information such as your name, address, telephone number(s), e-mail address(es), and password.

    Information About Your Vehicle’s Operation. When you use the Connected Vehicle Technologies and Services, either Acura or a third party on our behalf may collect Covered Information that is collected, recorded, or stored by the vehicle, including the following:

    • oil life, odometer mileage, fuel level, miles remaining to empty, dashboard warning lamps, tire pressure,
       diagnostic trouble codes (e.g. electronic system generated trouble or failure codes), vehicle maintenance
       status and other vehicle status and diagnostic information;
    • trip log information, including trip start time and end time, trip start and end location, trip distance, and
       fuel consumed; and
    • airbag system status, including airbag deployments and the relative change in velocity (delta-v) associated
       with the airbag deployment. NOTE: This status report/collision notification does not include an over-the-air
       or wireless download of the contents of your vehicle’s SRS ECU.

    Information About Your Use of the Connected Vehicle Technologies and Services. When you use the Connected Vehicle Technologies and Services, either Acura or a third party on our behalf may collect Covered Information, including:

    • your search content;
    • account access information, including information about anyone making a call from the vehicle or
       under your account; and
    • call history information, including the date, time and duration of call, and any response specialist’s notes
       written during a call.

    Geolocation and Driver Behavior Information. Certain of the Connected Vehicle Technologies and Services may collect geolocation and driver behavior information.

    • Geolocation information means the exact location of your vehicle, either at a specific point in time or over a period of time. Under certain circumstances, your vehicle may send an electronic signal with your latitude and longitude at a particular point in time to Acura or our third party service provider. For example, if your vehicle is in a collision or you press the Assist button in your vehicle, Acura or our third party service provider may record and transmit your geolocation information, along with other Covered Information, to third party incident responders and roadside assistance providers. Other times, but only with your request and if specific conditions have been met, Acura or our third party service providers may record and transmit your vehicle’s geolocation to assist law enforcement in locating stolen or missing vehicles. In the event you breach any of the terms of the agreements governing the leasing or financing of your vehicle, to the extent permitted under the agreement, your geolocation information may be used to locate your vehicle for the purpose of communicating with you and/or recovering your vehicle. In addition, your geolocation information may be used to provide you with services that rely on or relate to your vehicle’s location, but only if you have registered for, or specifically requested, such services. • Driver behavior information collected by our Connected Vehicle Technologies and Services includes vehicle speed, vehicle acceleration and deceleration, engine speed, direction of travel, time of travel, and steering angle, but does not include information that is used only for safety, diagnostics, warranty, maintenance or compliance purposes.

    Acura will only collect, maintain, use, and disclose geolocation and driver behavior information as stated in this Vehicle Privacy Policy, and certain uses and disclosures of geolocation and driver behavior information will require your separate, express consent, either by affirmative statement or your enablement of certain vehicle functions.

    Note on Recording and Monitoring

    You agree and understand that we may record or monitor any of the information identified above when generated by the Connected Vehicle Technologies and Services. For quality assurance purposes, Acura or our third party service providers may monitor and record conversations between our and their respective service centers and your vehicle’s occupants, as well as any conversations between our and their service centers and you or others contacting the service centers to discuss your account outside of the vehicle. However, absent your contacting Acura or our third party service providers from your vehicle, neither Acura nor its third party service providers have any ability to monitor, record or otherwise access any audio or video feed from your vehicle.

  • 2. How Acura May Maintain, Use, and Disclose the Covered Information

    Acura commits to maintaining, using, and disclosing Covered Information in ways that are consistent with the context in which the Covered Information was collected, taking into account the likely impact on vehicle owners and registered users of the Connected Vehicle Technologies and Services. Subject to the terms and limitations of this Vehicle Privacy Policy, we may use Covered Information, and may disclose Covered Information to third party responders, applicable third party service providers, our affiliate companies and business partners, law enforcement or other governmental entities:

    • to provide the Connected Vehicle Technologies and Services;
    • to communicate with you;
    • to evaluate and improve vehicle quality and the Connected Vehicle Technologies and Services;
    • to help you to maintain your vehicle;
    • to administer Acura’s business and operations;
    • to provide superior service;
    • to offer opportunities that Acura thinks would be of benefit to vehicle owners;
    • to perform market research;
    • to develop future services and/or products;
    • to prevent fraud or misuse;
    • to comply with legal requirements (e.g., to respond to a subpoena);
    • to engage in dispute resolution;
    • to facilitate the provision of software updates;
    • to provide product support;
    • to help protect the safety of you or others;
    • to protect Acura’s rights or property;
    • to enable other related uses Acura may develop;
    • in the event of a change of control or bankruptcy proceeding;
    • for any other purpose for which Acura obtains your consent; and
    • as permitted by law.

    Acura also may aggregate Covered Information so that it does not identify any individual or vehicle. We may use and disclose such aggregate information for any lawful purpose without restriction.

  • 3. Security and Retention of Covered Information

    Acura follows industry standards and takes appropriate security and other measures to safeguard Covered Information from loss, misuse, or alteration. Acura retains Covered Information only as long as necessary or relevant for the identified purposes or as required by law. Acura requires its third party service providers with access to Covered Information to protect and to keep this information confidential and they are only permitted to use Covered Information for the sole purpose of carrying out services for Acura.

    Because certain communications and information collected from your vehicle are provided through wireless and satellite networks, we cannot promise or guarantee that the communications will not be intercepted by others. You understand and agree that your use of the Connected Vehicle Technologies and Services is at your own risk and Acura will not be liable for any damages for any loss of privacy occurring in communication over such networks.

    Covered Information may be stored and/or processed or otherwise used by or on behalf of Acura both inside and outside of Canada. If a third party service provider is located outside of Canada, Covered Information may be processed and stored in a country that has laws that are different from those of Canada, and where that government may be able to obtain disclosure of your Covered Information under its local laws.

  • 4. Choices Vehicle Owners/Lessees and Registered Users of Connected Vehicle
        Technologies and Services Have Regarding Covered Information

    You have certain choices about the Covered Information that we collect, maintain, use and disclose.

    • Opt-in/Opt-out
          o You may opt-out of sending via an embedded telecommunications unit (if installed) your vehicle’s
              location to Acura or our third party service provider in the event a possible collision is detected.
          o You may opt-in or opt-out of using your connected Bluetooth® HandsFreeLink® phone to attempt
              to contact third party responders in the event of a collision or other incident.
          o You may opt-in or opt-out of collecting and sending your vehicle’s diagnostic, location, and trip
              log information to Acura.
          o You may choose not to register or subscribe for certain Connected Vehicle Technologies and Services,
             such as AcuraLink, or may choose not to use certain technologies or services, such as a navigation
             system provided in your vehicle.
          o You may choose not to receive marketing communications from Acura. You can contact Acura
             Canada, a division of Honda Canada Inc., at 180 Honda Boulevard, Markham, Ontario, L6C 0H9 or
             by telephone at 1-888-922-8729 if you do not wish to receive marketing communications, or to
             update or correct your personal information. If we have obtained your consent to send you
             commercial electronic messages including news, advertisements and other promotional information,
             you can unsubscribe or withdraw your consent at any time using the unsubscribe method provided
             in the communication or by contacting Acura at the address and telephone numbers provided above.
             Please note that, even if you choose not to receive marketing communications from Acura, you may
             still receive communications regarding recalls and service campaigns, the status of any of the
             Connected Vehicle Technologies and Services, your account, and any other service-related issues and
             updates that we are allowed or required by applicable law to provide you.
    • Review and Update. You may review and update your personal information at any time by contacting us.
          o IMPORTANT: It is your obligation to correct or update the information provided when you register for,
             or subscribe to, Connected Vehicle Technologies and Services, or buy or lease a vehicle when that
             information changes. If you do not notify us of a sale or transfer of your vehicle, we may continue
             to send reports or other information about the vehicle or the account to the address currently on file
             with us and/or to the new owner. In such case, we are not responsible for any damages you may suffer.
    • Deactivation. When you buy a vehicle equipped with Connected Vehicle Technologies and Services, data
       collection may be active. You may deactivate certain of the Connected Vehicle Technologies and Services
       at any time by contacting us and following the directions provided to you, in which event we will no
       longer collect the Covered Information related to the deactivated Connected Vehicle Technologies and
       Services. Please note that, even if you choose to deactivate, some limited vehicle data may still be
       collected to improve vehicle quality and to deliver any services related to the vehicle.

  • 5. How to Contact Acura about the collection, maintaining, use, and disclosure of
        Covered Information

    If you would like to update your personal information, opt-in or opt-out from particular features, or deactivate your Connected Vehicle Technologies and Services, please call Acura at 1-888-922-8729.

    If you have any questions or concerns about this Vehicle Privacy Policy or wish to discuss how we collect, maintain, use and disclose Covered Information, you can contact our Privacy Officer at:

    Acura Canada, a division of Honda Canada Inc.
    180 Honda Boulevard
    Markham, Ontario L6C 0H9
    Attention: Privacy Officer
    Toll Free: 1-888-922-8729 (Acura)
    Email: CH_Privacy_Officer@ch.honda.com

    Changes to this Vehicle Data Privacy Policy The effective date of this Vehicle Privacy Policy is set forth at the bottom of this page. We may change this Vehicle Privacy Policy from time to time by posting the changes here so please come back and review this Vehicle Privacy Policy regularly. We will take reasonable steps to alert vehicle owners/lessees and registered users of Connected Vehicle Technologies and Services prior to changing the collection, maintaining, use or disclosure practices associated with Covered Information in ways that have a material impact on vehicle owners/lessees and registered users of Connected Vehicle Technologies and Services. If the new practices involve maintaining, using or disclosing Covered Information in a materially different manner than when the Covered Information was collected, we will obtain the consent of vehicle owners/lessees and registered users of Connected Vehicle Technologies and Services to the new practices.

AcuraLink Subscription Agreement



To view the complete Terms and Conditions, please click here.

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