Introducing the Acura ZDX. Introducing Next
Next is a blank sheet of paper
Start clean. Rethink the steps by which a vehicle evolves, from lines on a page to lines on a finished vehicle. Keep what works. Change what could work better. Put designers and engineers together under one roof – at the Acura Design Studio – and give them absolute freedom to explore, discover and refine. The result: the boldest Acura ever made.
Next is finding harmony in contrast
Traditional automotive design can be a closed loop, with manufacturers looking to one another for inspiration and validation. The ZDX doesn’t look like other vehicles because it’s inspired by a world beyond other vehicles.
Next is an unbroken line
It's called “design integrity”: the idea that each part should relate to every other part to form a cohesive whole. In shaping the ZDX, Acura designers fashioned the interior and exterior side by side. Lines carved in sheet metal echo those crafted in leather. So whether you’re observing it from across the street or sitting in its cockpit, the vehicle conveys the same feeling: Next.