Privacy Policy

Acura Canada Privacy Statement

I understand that Acura, its affiliates, Dealers and service providers collect, use and disclose my personal information for the purposes of (i) completing my purchase, finance or lease transaction; (ii) maintaining my warranty and customer service records; (iii) conducting customer service campaigns; (iv) providing me with marketing information; and (v) for legal and other business purposes. I consent to Acura, its affiliates, Dealers and service providers contacting me by telephone or sending commercial electronic messages to me, including email and text messages. I can contact Acura at 1-888-922-8729 or 180 Honda Boulevard, Markham, Ontario, L6C 0H9, and my Dealer if I no longer consent to these uses and to update or correct my personal information.

Acura Canada Customer Privacy Policy

Acura, a division of Honda Canada Inc. (“Acura”) sells Acura brand products and services (“Products and Services”) in Canada. Acura is committed to ensuring that personal information collected from its customers is appropriately protected and that their privacy is respected. Acura makes every effort to ensure that customers understand the nature, purpose and consequences of the collection, use or disclosure of their personal information.

There is also the Honda Canada Finance Inc. (“Honda Finance”) privacy policy, which can be found here This policy would apply to you if you enter into a leasing and financing arrangement with Honda Finance.

  • 1. Why does Acura Collect Personal Information?

    Acura collects your personal information in order to:

    (a) complete your transaction for the purchase, finance or lease of Products and Services;
    (b) maintain our records to provide you with warranty or other customer service communications;
    (c) advise you of any product recalls, customer campaigns, or customer notices regarding your vehicle;
    (d) market products and services to you;
    (e) respond to your comments or requests for information;
    (f) administer telematics services;
    (g) meet our legal obligations and
    (h) other legitimate business purposes.

    Acura will not sell, trade, or rent your information to others.

  • 2. What Personal Information Does Acura Collect

    Acura collects information necessary for the purposes stated above that will enable it to identify you, including your name, address, e-mail address, telephone number(s), type of Acura products owned, and purchase and repair history of Products and Services. Acura collects this information directly from you, our affiliates, Dealers, service providers, and onboard vehicle systems.

  • 3. How Does Acura Collect Your Personal Information?

    Acura collects this information directly from you, our affiliates, Dealers, service providers, and onboard vehicle systems (such as event Data Recorders and telematics systems). Information may be collected at the point of purchase or service, through customer surveys, when you make customer service inquiries, when Acura responds to your requests for information, when you visit Acura web sites, or, in the case of information from an onboard vehicle system, when you use your vehicle.

  • 4. How Does Acura Use and Share Your Personal Information?

    Acura may share your personal information with its affiliates, such as Honda Finance. Dealers or its service providers. Acura may disclose your personal information as required by law, in connection with a government inquiry, law enforcement activities or in litigation or dispute resolution. Acura will only send email, text or other electronic messages to you with your express consent (unless you have directed us not to do so), or with your implied consent if you have requested information, or if you have a service contract or existing product warranty with Acura.

  • 5. Acura Safeguards Your Personal Information

    Acura will not sell, trade, or rent your information to others.

    Acura follows industry standards and takes appropriate security and other measures to preserve the confidentiality of your personal information and to ensure that it is used for the intended purposes. Acura retains your personal information only as long as necessary or relevant for the identified purposes or as required by law. Acura requires that its service providers with access to your personal information keep this information strictly confidential and they are only permitted to use your personal information for the sole purpose of carrying out services for Acura.

    Your personal information may be stored and/or processed or otherwise used by or on behalf of Acura both inside and outside of Canada. If an Acura service provider is located outside Canada, your personal information may be processed and stored in a country that has laws that are different from those in Canada, and where the government (e.g. the United States) may be able to obtain disclosure of your personal information under their local laws.

    While Acura encourages its Dealers to fully comply with all applicable privacy legislation, each Dealership is a separate legal entity, independent from Acura, and is responsible for their own compliance with applicable law.

  • 6. Online Analytics and Interest Based Advertising

    Acura and its third-party service providers (i.e. advertising partners and analytics providers) may use web tracking tools (e.g. cookies, web beacons, pixels and other technologies) to collect information about your online activity over time and across websites. Acura and its analytics providers may use this information to understand how you navigate Acura’s websites and respond to promotional communications. Acura and its advertising partners may use this information to deliver future targeted advertisements to you when you visit non-Acura websites within their networks.

    Most browsers can be configured not to accept cookies. However, this may prevent you from having access to certain functions and services on Acura websites. You may also set your email options to prevent the automatic downloading of images that may contain technologies that would allow Acura to know whether you have accessed Acura emails and performed certain functions with them.

    You can opt out of Acura and its third party service providers tracking your website activities in order to deliver personalized advertising content to you. To do so, please visit the following web pages:

    • Ad Choices:
    • Digital Advertising Alliance of Canada:
    • Network Advertising Initiative:

    Deleting browser cookies can remove your opt-out preferences, so you should use these tools periodically to ensure that your preferences are up-to-date.

    We also use Facebook Custom Audiences to ask Facebook to show you interest-based advertisements based on your interactions with us and to measure how you interact with those advertisements. We may do this using web tracking tools or by converting the email address, phone number or other contact information you have provided to us into a unique value that Facebook may compare to a unique value created from information you provided to Facebook. Please visit Facebook for information on how Facebook’s advertising privacy policies. We may also use similar advertising programs for other social media sites you use. If you would like to opt out, please adjust your Facebook and other social advertising settings, use the opt-out features in the advertisement or contact us using the contact details provided below.

  • 7. Questions About Your Personal Information

    Acura will make best efforts to ensure that your personal information is accurate and up-to-date. If you are an owner of an Acura brand product, you may contact Acura toll free at 1-888-922-8729 (from 8:30 - 5:00 EST Monday - Friday) for the purposes of accessing or correcting your personal information or to advise Acura not to use your information for sales or marketing purposes.

    If you have any questions or concerns about our Privacy Policy, you can contact our Privacy Officer at:

    Acura, a division of Honda Canada Inc.
    180 Honda Boulevard
    Markham, Ontario L6C 0J9
    Attention: Privacy Officer
    Toll Free: 1-888-922-8729

  • 8. Acceptance of this Privacy Policy

    By supplying your personal information to Acura or by using this website, you agree to the terms of this Privacy Policy as amended from time to time. Acura may modify this Privacy Policy from time to time. Changes to this Privacy Policy will be effective immediately on posting to our website.

AcuraLink Privacy Overview

These terms are intended to supplement the privacy terms set forth in the general privacy policy. These additional terms and conditions apply to your AcuraLink services, including telematics data and any mobile applications that provide access to those services. We will not sell, trade, or rent your information to others without your consent.

What Kind of Information We Collect

In providing the AcuraLink service to you, we collect and retain certain information from you, including personal information you provide to us when you enter into the AcuraLink agreement. In addition, in providing the AcuraLink service to you, we may collect and retain an electronic copy or other form of record of certain information, including: (1) Vehicle Personal Information, including your vehicle’s description, location, speed, direction of travel, time of travel; (2) Vehicle Technical Information, including service data, mechanical condition or incidents involving your Vehicle; (3) your Search Content; (4) Account Access Information, including information about anyone making an AcuraLink call from your Vehicle or under your account; and (5) Call History Information, including the date, time and duration of call and any Response Specialist’s notes written during a call.

Why We Collect Personal Information

We collect your personal information for the following purposes: (1) to complete your purchase, finance or lease transaction; (2) to maintain your warranty and customer service records; (3) to conduct customer service campaigns; (4) to provide you with marketing information; (5) to provide you with the AcuraLink services; (6) for legal purposes; and (7) for other business purposes.

How Your Information May Be Shared with Acura’s Service Providers

We will not sell, trade, or rent your information to others without your consent.
However, we may disclose information which is not identifiable to you as necessary with third parties for purposes of analysis and research in order to better our services. All Service Providers are contractually obligated to keep your information confidential if it is identifiable to you and may only use such information for the purpose of providing the AcuraLink service and maintaining your account as we direct. We may also disclose information to individuals designated by you to be contacted in an emergency. These individuals are identified by you during the enrollment process. The list of emergency contacts on file may be changed by calling by calling 1-855-335-5465.

Recording and Monitoring

You agree and understand that we may record or monitor any of the information identified above when generated by the AcuraLink system. Your vehicle may also be equipped with sensing or diagnostic modules capable of automatically retrieving, recording, transmitting, or storing certain vehicle data. For example, when an airbag is deployed certain data generated by the vehicle is automatically transmitted to notify our Response Specialists of the event.

For quality assurance purposes, we or our Service Providers may monitor and record conversations between our and their respective service centres and your vehicle’s occupants, as well as any conversations between our and their service centres and you or others contacting the service centres to discuss your account outside of the Vehicle.

How We Store Your Information

The AcuraLink file containing your personal information will be held securely in our offices, and in some cases those of our Service Providers. Only our employees and those of the Service Providers who require it for the purposes of their duties will have access to your file.

How to Access Your Information

You may update the information you provide us at any time by calling 1-855-335-5465 and, to the extent provided by law, you may request to have access and to correct your file by writing us at our mailing address or calling our customer care telephone number provided above. You may also contact us to withdraw or limit your consent to our collection, use or disclosure of your personal information.

Please note, however, that due to the nature of the AcuraLink services, in some cases withdrawing consent may also require the termination of AcuraLink services as some of the systems must generate certain types of data in order to function (outlined below). The terms of termination outlined in the enrollment terms and conditions would apply in this case.

Your Consent

When you consent to the AcuraLink terms and conditions, you consent on behalf of yourself and occupants in your vehicle to the collection, use and disclosure of your personal information as set out in the AcuraLink agreement and in the Acura Canada customer privacy policy linked above.

Full Privacy Terms

To view the complete Terms and Conditions, please click here.

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